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Sports Marketing and Tourism Grant Program (SFP)

Section 1721-A.2 of Subarticle C of the Fiscal Code (Act of April 9, 1929, P.L. 343, No 176) establishes the Sports Marketing and Tourism Account (the “Account”) within the Pennsylvania Gaming Economic Development and Tourism Fund as a restricted account. The purpose of the account is to attract…

Funding Source

Agency: Pennsylvania Community & Economic Development

Eligibility

Eligible applicants include a municipality, a local authority, a nonprofit organization, or a legal entity that meets all of the following criteria:<br />1. The applicant participates or plans to participate in a competitive selection process;<br />2. The site selection process is conducted by a Site Selection Organization not located in Pennsylvania; and<br />3. The applicant is seeking to secure a single year or multiyear commitment from a site selection organization to conduct high quality, amateur and professional sporting or esports events at one or more locations in this Commonwealth.<br /><br />High quality, amateur and professional sporting or esports events include but are not limited to the following activities related to those listed out in the program guidelines.<br /><br />Site Selection Organizations – for a list of included entities, refer to the program guidelines.<br /><br />Eligible expenses under the program include the following:<br />• The costs relating to the preparations necessary for conducting the event.<br />• The costs of conducting the event at the venue, including costs of an improvement or renovation to an existing facility at the venue. The financial assistance under this section shall be limited to 20% of the total cost of an improvement or renovation to an existing facility, except if the facility is publicly owned. • Promotion, marketing and programming costs associated with the event. • Paid advertising and media buys within this Commonwealth related to the event.<br />• Production and technical expenses related to the event.<br />• Site fees and costs, such as labor, rentals, insurance, security, and maintenance.<br />• Machinery and equipment purchases associated with the conduct of the event.<br />• Public infrastructure upgrades or public safety improvements that will directly or indirectly benefit the conduct of the event.<br />• Costs related to land acquisition directly related to the conduct of the event. The financial assistance under this section shall be limited to 20% of the total acquisition cost unless the venue at which the event will be conducted is publicly owned.<br />• On-site hospitality during the conduct of the event.

Eligible applicants include a municipality, a local authority, a nonprofit organization, or a legal entity that meets all of the following criteria:
1. The applicant participates or plans to participate in a competitive selection process;
2. The site selection process is conducted by a…

Dates

Application Opens: May 5, 2025
Application Deadline: June 6, 2025

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